Windward Group
strategic consulting to multi-channel brands
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Why Windward Group?

A national consultancy providing strategic insight & impact for multi-channel brands, Windward Group is differentiated from other practices by the principals’ senior leadership experience growing successful multi-channel companies. While many consultants possess knowledge in a specific area, Windward Group’s general management experience provides comprehensive solutions to its clients.

Extensive Senior Leadership Growing Share

As president of two major companies, Becky has extensive general management experience with a conceptual marketing & merchandising expertise. An experienced strategist, she is known for integrating functional initiatives, which result in significant growth and gains in market share.

John has 25 years’ experience leading integrated marketing efforts for major direct marketing companies. His strategic capabilities are coupled with tactical analytic skills, expertise in database design and modeling to maximize yield. John is a pioneer in e-commerce, having been involved in selling via the web since 1991.

Steve brings Financial and Operational expertise to our practice. He has significant general management experience with specific skills in acquisition analysis and integration, IT, Operations and process improvement.

Significant Consulting Experience Increasing Value for Clients

In business since 2004, Windward Group has proven its ability to solve clients’ complex problems with strategic and practical solutions. The principals work with clients to frame the right questions. Their insights derived from sophisticated analysis provide opportunity for impactful change.

Strategic Development Coupled with Practical Application and Alignment

The Principals have strong capabilities in taking organizations to the next level of success, breaking constraints of current operating paradigms. Windward Group combines strategic thinking with practical application. The principal’s experience provides expertise to insure strategic plans are fully aligned across multi-functions.

Experts in Multi-Channel Synergy

With 25 years’ experience exploiting synergies of multiple channels, Windward Group understands the interplay between channels and how to insure effective deployment of investment dollars across channels for the long term benefit of the total organization.

Research That Has Impact

Windward Group believes in strategically framed, actionable consumer research. The principals solve complex problems by developing strategic approaches which combine research, analysis & tests to achieve best results.

Contacts with the Best in the Industry

Windward Group has extraordinary contacts across the Direct Marketing industry and important strategic alliances with complementary experts. These significant relationships advantage clients with best of breed contacts and high value solutions.

Great Clients with Interesting Issues

Windward Group’s diverse client list includes both for-profit and not-for-profit companies. For-profit clients include Crate&Barrel, Godiva Chocolatier, J.Jill, The Swiss Colony, Nationwide Insurance Group and Carson-Dellosa Publishing. Not-for-profit clients include World Vision, the DMA and The Center for Creative Leadership.

Proven Success Achieving Goals

We provide clients, large or small, with the gateway to significant transformation.